Thursday, June 26, 2008

In the News

I truly try to present a balanced blog. I think the best consumer is an educated consumer. The Wall Street Journal has an article about the industry's newest campaign. I think it is a good read. Please visit their site at this link to see the complete article. I am sharing just a bit of it now

High Fructose Corn Syrup Mixes It Up
Sweetener Advocate,
Soured by Obesity Links,
Targets Moms in Ads
June 23, 2008; Page B7

The high-fructose corn-syrup business is fighting back.

In recent years, there have been a series of research papers and studies linking HFCS to the rise in obesity in the U.S. While sugar has to some degree also been blamed for America's growing weight problems, HFCS, because it is manufactured, has come under greater criticism by consumers and some health professionals.

Now a Washington trade group is trying to rehabilitate the reputation of the longtime sweetener. Beginning today, the Corn Refiners Association is launching a big ad and public-relations campaign to convince consumers that HFCS isn't the evil it has been made out to be.